ROI on Artisan
9.1x
$657,000 closed won / $72,000 investment
Year one closed won
$657,000
16.4 deals x $40,000
Year one pipeline
$3,285,000
82.1 opportunities x $40,000 (45.6x spend)
Meetings booked, year one
164
15/mo at steady state, ramp adjusted
Net return
$585,000
Closed won minus Artisan investment
Payback
Month 1
First month cumulative closed won exceeds cumulative spend
Cost per meeting
$438
Annual investment / year one meetings
Cost per opportunity
$877
Annual investment / year one opportunities
Artisan plan and performance
Ava 2.0 works email and LinkedIn.
Plan tier
Scenario
Meetings booked per month (steady state)
15
7,500 prospects x 0.5% positive reply x 40% meeting conversion.
Your sales funnel
Use your own conversion rates and deal size.
Year one funnel
Prospects engaged
90,000
Positive replies
450
Meetings booked
164
Opportunities
82
Closed won deals
16.4
Prospects engaged and replies are shown at full capacity; meetings onward are ramp adjusted.
Revenue versus investment
Cumulative closed won against cumulative Artisan spend.
Meetings booked per month
Month 1 at 30%, month 2 at 65%, full output from month 3.
Cumulative pipeline created
Opportunity value generated from Artisan meetings.
Assumptions and sources
Closed won is counted in the month the meeting is booked; real sales cycles will shift revenue later. Artisan benchmarks are drawn from customer results at artisan.co/customers.